Life can be complicated, but taking care of yourself shouldn’t be.

We are reimagining healthcare, with you in control – because we believe access to healthcare should be unconditional.

Created by women who wouldn’t settle for less than simple.

When we set out to simplify healthcare, we knew we couldn’t do it alone. That’s why we believe in giving you back the two things you need to take care of yourself – Choice, because you know what works for you and your lifestyle and Control, because it’s your body.

Meet the team.

blog thing